Advertising & video for local trades

Ads and Videos That Get You Hired

Google Ads · Social · YouTube · Contractor campaigns · Lead generation

Heroes United builds paid advertising and captivating video creative for blue-collar businesses — so the right homeowners see your work, trust your crew, and take the next step.

Whether they find you on Google, Facebook, Instagram, or YouTube, we connect ads, landing pages, and lead capture into one system aimed at calls, forms, and booked jobs.

Local service business owner reviewing marketing leads on laptop and phone
Search · Social · Video · Leads · Calls

Outcomes, not vanity metrics

Clicks Aren't the Goal. Customers Are.

  1. Ad / video
  2. Landing page
  3. Lead form
  4. Follow-up
  5. Appointment
  6. Customer

Every campaign should connect advertising to landing pages, lead capture, follow-up, and appointments — the same system Heroes United builds for this funnel.

Captivating video

Video Creative That Stops the Scroll

We help produce and place short, attention-grabbing ads — the kind that show real projects, real crews, and a clear reason to call. Below is where campaign examples live as we publish them.

Introduce the company in under 30 seconds.
Proof of work that sells the job.
Clear CTA for tune-ups, installs, or repairs.

Hook in the first seconds

Open on the problem or the finished job — not a slow logo sting. Trades buyers decide fast whether to keep watching.

Show real crews & work

Trucks, tools, before/after, and faces beat stock footage. Captivating video looks like your business, not a template.

One clear next step

Call, book, or request a quote — every ad should push one action that feeds your lead system.

Campaign focus areas

Advertising Built Around How You Grow

These are the same themes covered on Heroes United's marketing deep-dives — Google Ads, social, YouTube, contractor campaigns, and lead generation. Explore each topic, then start the form when you're ready.

Facebook & Instagram

Turn Scrolls Into Service Calls

Paid social that puts your trucks, crews, before/after projects, and offers in front of homeowners in your service area — awareness, lead gen, and retargeting that feels like your brand, not a stock ad.

Social Media Ads creative slot

Captivating video

Ads People Actually Watch

Short, captivating video ads that introduce your company, show real work, and build trust before the phone rings — in-feed and YouTube placements that look like content, not interruptions.

YouTube & Video Ads creative slot

Built for the trades

Marketing Made for Contractors

Campaigns and creative tuned for HVAC, plumbing, electrical, roofing, remodeling, and general contractors — service-area messaging, seasonal offers, and trust signals that matter when someone is hiring work on their home.

Contractor Marketing creative slot

From ad to appointment

Ads That Feed Your Pipeline

End-to-end lead gen: captivating ads, landing pages, forms, call tracking, and follow-up so paid traffic becomes booked jobs — not just clicks and vanity metrics.

Lead Generation creative slot

Local focus

Reach the People You Can Actually Serve

A Charlotte HVAC company doesn't need random clicks from across the country. Advertising should reflect cities, counties, service areas, and radius targeting around where your team can actually perform work.

Landing pages

Campaign Landing Pages

Sending every ad to a generic homepage is often inefficient. Heroes United can build targeted landing experiences for roofing, HVAC, plumbing, electrical, automotive, landscaping, and other services — including this funnel.

  1. Google: AC repair Charlotte
  2. Ad: Charlotte AC Repair
  3. Landing: AC service page
  4. CTA: Request service

Measurement

Know What Your Marketing Is Actually Doing

Track meaningful actions — calls, forms, bookings, and quote requests — not just impressions or likes. Click IDs and UTMs stay attached when visitors move into Get Started so attribution can flow into your CRM and Google Ads.

Trade business team reviewing marketing analytics on a dashboard
Your crew, your campaigns, your results — in one place.

The full system

The Heroes United System

You're not buying three random services. You're building a customer acquisition and business automation system — advertising that feeds websites and AI follow-up.

Marketing

Get Found

  • Google
  • YouTube
  • Social
  • Digital campaigns

Website

Get the Lead

  • Landing pages
  • Forms
  • Calls
  • Bookings

AI + Automation

Respond Faster

  • Follow-up
  • Scheduling
  • CRM
  • Notifications
Customer
  • HVAC
  • Plumbing
  • Electrical
  • Roofing
  • Automotive
  • Landscaping
  • Construction
  • Handyman Services
  • Cleaning
  • Painting
  • Pest Control
  • And More

Good Work Deserves to Be Seen

Tell us about your business, your customers, and what you're trying to grow. Heroes United can help build the advertising, video, website, and automation infrastructure needed to turn more attention into real opportunities.

START GROWING